Following Fifth Harmony's success on the American televised singing competition The X Factor, the group released their debut extended play, Better Together. Before releasing their extended play, the group was an opening act for the I Wish Tour, headlined by Cher Lloyd. The following year, MTV selected the group as part of a series of Artists to Watch. The concert series saw them perform several tracks from their debut studio album, Reflection. Simultaneously, the girls were opening acts on Demi Lovato's Neon Lights Tour, performing in arenas throughout North America.
MTV nominated the group under its "Artist to Watch" category, along other rising acts. Fifth Harmony would end up winning the category at the 2014 MTV Video Music Awards and become the first all-female group to win this title. The following year, an MTV-sponsored headlining tour was announced in January 2015. This was to be Fifth Harmony's first major tour following small-scale headlining tours in 2013 and 2014, and slots as opening acts on tours for artists such as Lovato and Lloyd.
In conjunction with the tour announcement on January 7, 2015, a cover of the hit song "Uptown Funk" was uploaded onto Fifth Harmony's YouTube account, featuring the group and their three opening acts: Jacob Whitesides, Jasmine V, and Mahogany Lox.
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